Packaging Studio | Fall 2025
Creating a new outlook on daily disposable contacts, improving functionality, branding, and accessibility for all users.
Work in Progress
According to the Centers for Disease Control and Prevention (CDC), an estimated 45 million Americans wear contact lenses, with nearly 90% of new wearers choosing daily disposables for the easy convenience. This comes at a cost up to five times higher than monthly prescriptions, yet 1 in 3 users struggle with handling, including opening packages to distinguishing lenses in dim lighting / without their corrective glasses on. Current packaging often tears inconsistently, leaves contacts loose, and lacks any sort of powerful premium branding.
Is there a way we can design a new system for daily disposable lenses that delivers on its premium promise and is equipped with tactile or visual markers to help these on the go users insert lenses with confidence?
PHASE 1 | User Immersion & Observation.
Analyzing the Task.
Observing the user in person, studying their habits and gaining feedback on the user experience. Analyzing to define the pain point.
Understanding Human & Ergonomic Factors.
Defining the full body factors at play, looking beyond the visual paint points.
PHASE II | Understanding the Landscape.
Market Opportunity.
Analyzing the top competitors on the market, looking at their functional and brand benefits and comparing to find our opportunity space.
