Spring 2025 | Skill Development
Internal CAD modeling, Trend & Consumer Research, UXUI, App Interface, Branding
A multi-functional sleep aid system with a bluetooth synced diffuser, alarm clock, and electronic sleep mask for every user from the occasional light sleeper to long term insomniacs.
Most adults need 7 hours of sleep per night, yet nearly 1 in 3 Americans fall short and experience significant symptoms of insomnia, the most common sleep disorder. Sleep deprivation can contribute to obesity, diabetes, and heart disease. As sleep disruption rises, so does the internet’s “sleepmaxxing” trend, encouraging consumers to optimize sleep quality. The global sleep aids market, valued at $64.3 billion, is projected to grow 6.2% through 2030, fueled by growing sleep awareness and rising anxiety and stress among young adults.
Can we create a product that meets this growing market demand while improving the everyday consumer’s sleep quality?
Primary Research
Initial Surveys
Conducting a short questionnaire and survey with 20 candidates, ranging 18-55+, Male & Female.
Most Common Disruptions
Thoughts & Anxiety
1
2
Most Common Mitigation Tools
Earplugs | 22.7%
Sleeping Mask | 31.8%
White Noise | 72.7%
Relaxation Techniques | 45.5%
Phone Settings (DND, etc.) | 68.2%
OTC Sleep Aids | 68.2%
Prescriptions | 22.7%
Watch Tracking | 18.2%
Noise
3
Distraction
4
Temperature & Discomfort
5
Light
So… What’s Working?
Candidates found success with noise distraction (audiobooks, white noise, music) & relaxation techniques (meditation, breathing, aromatherapy)
& What’s Not?
Candidates who tried masks complained of heat & discomfort, earplugs said to restrict movement, and phones were all around distracting.
“My brain does not always shut off and my anxiety keeps me awake, using white noise works as kind of a blur.”
- Shirin (22-Female)“I have insomnia. Soft relaxing noise and light reduction are big for me. I like a sleeping mask as long as it stays on and keeps me cool”
- Brad (53- Male)“Being [a nurse] on night shift, sleep can be hard. Relaxation products like my diffuser can help along with relaxing music, but I try to avoid screens”
- Patricia (36- Female)Conducting in-depth interviews with those from the survey indicated the most struggle sleeping.
“My weighted sleeping mask [nod pod] knocks me out. […] It would be cool to have a wind down checklist.”
- Maggie (24-Female)
Follow Up Interviews
Secondary Research
The Deep Dive
Looking into 46 different sources surrounding eight areas of focus, pulling out trends/threads.
From Trends —> Insights
Pulling 9 distinct micro-trend themes from my research, leading into 3 consumer insights.
Insight 1 | Effortless Comfort
There is a push towards daily convenience & simplicity, habits that drive comfort and leisure, and moments that evict emotional connection & nostalgia. Subject Areas
Research focused on eight main topics
Leisure & Comfort
Wellness
Somnology & Sleep
Leisure & Comfort
Leisure & Comfort
Technology
Holistic Practices
Health
Insight 2 | Hyper Personalized Wellness
With micro-trends in customizable gifts & products, a turn towards intentional "sleep fitness" practices, and the rise of AI & tech integration- hyper-personalized wellness is here to stay. Insight 3 | Return to Nature
Consumers are feeling a responsibility to act sustainably and holistic health trends are inspiring people to get outside, escape the digital realm, and hone in on true wellness. to see the full trend report I curated, click below:
Market Analysis
Gaining takeaways from other competing products in the sleep aid industry.
Thin headband bluetooth speakers, lightweight and portable. It lacks any light blocking clean design, no blue light. White noise & relaxing sounds, limited features compared options. 
Appeals to tech-savvy trends. Lacks a block to outside light or sound, somewhat large and bulky for nightstand.Mentioned by interview participant. Weighted for gentle pressure anxiety relief. Non-digital device with a calming light metronome for breathing exercises.Noise integration, designed for side sleepers. customer reviews of slipping and sweat. Adjusts bed temperature via biometric feedback. requires compatible mattress = expensive. Provides guided breathing exercises using light metronomes. Another non-digital product.
Brand Solution
Functional | Comfortable | Alluring
Combining sleep aids into one versatile product, accommodating unique consumer needs. The brand collaboration communicates softness through form and lighting- leveraging wellness & hyper-personalization, the product line stands out in the competitive market.
Together, Philips & Calm create a multifunctional & personalized holistic sleep solution, backed with medical grade confidence.
Phillips creates science backed, structured, and precise sleep technology.
Calm is built with organic shape language, mindful experiences, and immersive sleep meditations
Together, this new sleep system will be a fusion of smart tech with serene wellness features.
Initial Ideation & Prototyping
Mechanical Ideation & Refined Prototyping
Scale Exploration
The alarm is slightly small and is not fitting the average iphone to charge, need to adjust sizing to account for charging and internals.
Diffuser Mechanism
The diffuser sliding mechanism and new aroma drop location is working great. The mounting mechanism is also working.
Learning to Sew
6 total masks were made to get to a final product. The first iterations were too skinny and small, while the final is large enough to fit any head comfortably with the elastic strap.
App Interface Development
Build the App
Creating the information architecture, then coding a refined wireframe
The Final Prototype.
The Final Design.
The Diffuser
A wall mounted digital clock and diffuser that rotates up and down with time, and syncs with the corresponding alarm clock lighting for a personalized and relaxing wind down to bedtime.
The Sleep Mask
An adjustable light and sound blocking sleep mask with breathable neoprene fabric. Syncs to bluetooth audio for meditation, music, or any sounds the user may want to experience as they drift to sleep.
The Alarm Clock
A rotating bedside alarm clock with a wireless charging base to keep the phone out of reach when its time for bed. Bluetooth circadian lighting and audio syncs seamlessly with the entire system.
