Fall 2025 | Skill Development
Collaboration, Ergonomic and Tactile User Testing, Manufacturing Exploration, Packaging, Branding, Marketing
Bring back ease to your morning and clarity to your life, with Wink Daily Contacts, designed specific to each individual user.
Wink Daily Contacts
According to the Centers for Disease Control and Prevention (CDC), an estimated 45 million Americans wear contact lenses, with nearly 90% of new wearers choosing daily disposables for the easy convenience. This comes at a cost up to five times higher than monthly prescriptions, yet 1 in 3 users struggle with handling, including opening packages to distinguishing lenses in dim lighting / without their corrective glasses on. Current packaging often tears inconsistently, leaves contacts loose, and lacks any sort of powerful premium branding.
Is there a way we can design a new system for daily disposable lenses that delivers on its premium promise and is equipped with tactile or visual markers to help these on the go users insert lenses with confidence?
Analyzing the Task.
Understanding Human & Ergonomic Factors.
Defining the full body factors at play, looking beyond the visual paint points.
Market Opportunity.
Analyzing the top competitors on the market, looking at their functional and brand benefits and comparing to find our opportunity space.
PHASE III | Ideation & Refinement.
Lens Exploratory.
Initial Lens Prototyping.
Starting initial prototypes with a focus on lens differentiation and form to give inspiration for the larger packaging changes.
Pack Exploratory
PHASE IV | Narrowing.
The Primary Pack.
Narrowing the blister pack designs down to four based on the blind test, evaluating at the midpoint review with industry professionals.
Finalizing the Primary Pack.
Deciding to move forward with the oval as it was most functionally beneficial and manufacturable, creating a third round of prototypes define our final direction.
Narrowing the Secondary Pack.
Refining the original secondary package concepts to reflect the final primary blister pack form, focusing on L/R organization as our primary JTBD. .
Developing the Final Structure.
Honing in on our desired final design, focusing on the book opening, refining down to the best functional iterations with user and peer feedback.
Developing the Pack Branding.
Taking our brand identity to the next level, refining our user and personality. Looking to present as playful, connected, and new in our visual appeal.
PHASE V | The Final Product
The Primary Blister Package.
The Secondary Blister Package.
The Final Dyelines.
Deep diving into the final graphics and why we went in this direction.
The Final Dyelines.
The Final Dyelines.
And what you’ll find inside.
The Final Prototype:
The Final Renders:
