Wink Daily Contacts — Caroline Schwartz

Fall 2025 | Skill Development

Collaboration, Ergonomic and Tactile User Testing, Manufacturing Exploration, Packaging, Branding, Marketing

Bring back ease to your morning and clarity to your life, with Wink Daily Contacts, designed specific to each individual user.

According to the Centers for Disease Control and Prevention (CDC), an estimated 45 million Americans wear contact lenses, with nearly 90% of new wearers choosing daily disposables for the easy convenience. This comes at a cost up to five times higher than monthly prescriptions, yet 1 in 3 users struggle with handling, including opening packages to distinguishing lenses in dim lighting / without their corrective glasses on. Current packaging often tears inconsistently, leaves contacts loose, and lacks any sort of powerful premium branding.

Can we design a system for daily lenses that delivers on its premium promise & is equipped with markers to help these users insert lenses with confidence?

Opportunity Space

Market & Product

Daily contacts are classified as Class II medical devices by the FDA, falling into the vision care and optical health industry rather than in general retail.

Competitor Matrix

Strong Branding meets Functional Pack (top right)

Durable, organized box (clean open, travel-friendly). 
Blister packs with tactile/textured differentiation (left/right cues, orientation hints). 
Premium experience that finally aligns with premium pricing.

Potential Differentiators

PLAYFUL & PREMIUM
STYLISH | TRENDY | OPTIMISTIC

Younger audience focused
Comfort focused products
Affordable, yet premium products

PLAYFUL & CONVENIENT
LIGHT-HEARTED | BUBBLY | INSTANT

Efficiency-oriented service, utilizing delivery
On-the-go consumer product
Playful and trendy brand experience

Consumer Target

The Daily Lens User:

Professionals, travelers, students, parents — people with fast-paced lifestyles. Consumers who prioritize convenience & flexibility. They are willing to pay a premium for daily lenses because they see value in the simplicity (no cleaning, no storage).

The Consumer Desire:

Want to spend minimal time and effort, expect packaging to be intuitive. Frustrated by anything stalling, tend to tear open boxes. They prioritize convenience — often inserting lenses in different conditions like the car, bathroom, low light, and without glasses.

Analyzing the Task

Step 1 | Open Pack

Pain Points

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No graphic navigation to open box
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Box often torn open
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Difficult to reach contacts
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Cognitive | Pain Point

Foil can be difficult to peel causing spillage

Problems to Solve

Stability, dropping contacts, inserting w/out lighting or mirror

Users stressed under time pressure.

Visual | Pain Point

Step 2 | Peel Foil

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Difficult to determine L/R
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Balancing lens & blister pack simultaneously

Visual impairment during handling.

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Pack waste is high, non-recyclable
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Reduced patience for tricky packaging, needs easy steps with minimal effort.

Desire for bold, high contrast cues (visual + tactile) differentiation.

Location | Pain Point

Stored outside controlled environment (bathroom, on the go, dark bedroom).

Need for durability & portability while remaining sterile.

Dexterity | Pain Point

Lens primary pack are slippery, tiny, and delicate.

Step 3 | Handle Lens

Step 4 | Application

Step 5 | Disposal

Desire for easy-to-grip edges, tactile markers for L/R recognition.

Brand Solution

Playful | Premium | Convenient

A thoughtfully designed premium service, innovating the contact wearing experience by prioritizing consumer personalization, comfort, & ease of use, allowing users to feel confident and in control of their routine.

The affordable luxury, every daily contact user needs in their routine.

Name is friendly and inviting compared to competitors.

Inspired by the Physical Eye, instantly recognizable brand focus.

Name is efficient and simple, as are our daily contacts.

Initial Ideation | Primary Pack

Lens Exploratory & Prototyping

What Can Actually be Manufactured?

Shape Texture

Sharp Angle

Subtle Angle

Little tooling risk as very close to current blister shapes the emboss is easy to integrate, differentiation is still distinct, but less area to grip on foil peeling.

Symmetrical Oval

Square cavity is highest risk as it
can trap air bubbles & create a weak seal. Ability to explore cutouts and texture pattern for its strong distinction.

Non rectilinear outlines complicate web layout & die-cutting creating material waste. However, strong human factor cue for visual & tactile distinction

Easy thermoform & seal as oval is friendly to tooling however minimal L/R differentiation without letters, but best usability enhancement on the grip.

Functional Refinement

Refining shape/angle for best grip during foil removal. Larger, thicker, & more angled version based on user test & feedback.

Refinement | Primary Pack

Continued Lens Prototyping & User Testing

Narrowing Texture

Tested texture for physical differentiation. Deciding on a combination of version 2+3 for dual function & difference.

Initial Ideation | Secondary Pack

Exploratory & Prototyping

Initial Unbox

Intuitive, 2 piece oval wrap or sleeve delivers delight in SMOT, feels luxurious on first opening, but does not slow consumer in daily routines.